the SOJA&CO. story

the art of setting the mood, one fragrance at a time

Welcome to SOJA&CO.

here, every product is born from a true passion: creating everyday essentials that are beautiful, sustainable, and respectful of the environment. our mission is simple — to enhance your moments in life with creations that bring comfort, inspiration, and togetherness.


through this page, discover the story of SOJA&CO., our values, and everything that drives us day after day. because beyond our products, it is a community and a way of life that we share with you

wellness of the body, the heart, and the soul

"these words inspired me to create a business that reflects who I am: a diverse range of products, non-toxic ingredients, unique fragrances, and above all, incredible people. at SOJA&CO., we offer more than just products — we create true wellness essentials for both body and mind"

-Laurence Gaudreau-Pépin / CEO

SOJA&CO. was founded in Montreal in 2018

Laurence founded SOJA&CO. in October 2018 with a clear vision: to make the brand a Canadian reference in candles and wellness products. driven by a deep commitment to the environment and local economy, she transformed SOJA&CO. into much more than a woman-owned business. today, it’s a true family-run company, bringing together over 25 team members across various departments — all united by shared values and a passion for quality products

our journey and mission were recently highlighted in a feature by Montreal Guardian, which explores the values and inspiration behind SOJA&CO.

Équipe de femmes SOJA&CO

SOJA&CO.'s milestones

from humble beginnings to unforgettable milestones, discover the key moments that have shaped SOJA&CO.’s journey — a story of passion, growth, and meaningful impact

  • october 2018
    the beginnings

    SOJA&CO. was born from a passion for creating eco-friendly, non-toxic candles — handcrafted in the guest room of my Montreal apartment with people and the planet in mind

  • november 2018
    first pop-up store at Vero Moda

    our candles are out in the world for the first time — and the response? love at first scent

  • March 2019
    official incorporation

    the enthusiasm keeps growing — and SOJA&CO. officially becomes a company. what started as a gut feeling is now a clear mission

  • May 2019
    moving day

    outgrowing my apartment, our small inventory finds a new home in my friend Geneviève’s basement. she takes over production and shipping while I focus on brand development

  • March 2020
    from pandemic to sales explosion

    as our cozy candles light up more homes, the logistics get intense — but passion fuels every step

  • June 2020
    a family business

    my brother Benjamin officially joins the adventure as a shareholder — SOJA&CO. becomes even more of a heartfelt story

  • August 2020
    first warehouse

    from basement beginnings to a full-fledged workspace — production is on the rise

  • Year 2020
    product diversification

    we’re expanding our universe with new product lines — hand soaps, essential oils, reed diffusers… always in line with our values

  • September 2021
    pop-up store in Quartier DIX30

    SOJA&CO. comes alive at Quartier DIX30 — a sensory space to meet, share, and connect

  • March 2022
    dans l'oeil du dragon (shooting day)

    one powerful TV moment that changed everything: boosting our visibility and amplifying our credibility

  • June 2022
    temporary pop-up openings

    new touchpoints with our customers, right in the heart of the busiest shopping malls in Quebec (St-Bruno, Carrefour Laval, Alexis Nihon)

  • January 2023
    bigger warehouse

    bigger space, bigger dreams. logistics are following the fast-paced rhythm of the brand's momentum

  • August 2023
    now in 300+ Jean Coutu stores

    a proud milestone — SOJA&CO. enters Quebec homes through a major retail network

  • November 2024
    Costco Canada collaboration

    a key partnership bringing SOJA&CO. to more people — at accessible prices

  • March 2025
    North American presence

    SOJA&CO. sets its sights on North America — a growing vision, a wider reach

APRIL 2025

SOJA&CO. is now certified B Corp™

being B Corp™ is more than just a logo on our packaging, it’s a tangible reflection of our commitment to ethical, sustainable, and transparent practices at every step of our journey

the B Corp™ certification recognizes companies that meet the highest standards of social and environmental impact — businesses that put people, the planet, and the community at the heart of every decision 

for SOJA&CO., this recognition simply makes official what has guided us from day one: creating kind, consciously made products, for you and for the planet

we’re proud to be part of a global movement of businesses using their power for good

LEARN MORE ABOUT B CORP

exclusive fragrances, developed with passion

each fragrance, imagined and developed by the SOJA&CO. team, is unique and exclusive. our products highlight complex and refined scents, crafted from plant-based ingredients and free from toxic substances, with top, heart, and base notes worthy of high-end perfumery. our creations follow the guidelines of the IFRA (International Fragrance Association) and are safe for the entire family — even your pets

LEARN MORE ABOUT OUR FRAGRANCES
Diffuseur à roseaux SOJA&CO., au parfum poire et hinoki, pot ambré réutilisable

crafted with premium, non-toxic ingredients you can trust

while you choose our products, we carefully select the ingredients. whether for candles or any other products we develop, our formulas are always as natural as possible, without ever compromising on quality: 100% natural, non-GMO soy wax, soaps made from organic ingredients, and biodegradable household products

100% NATURAL SOY WAX

NON-TOXIC INGREDIENTS

NON-GMO & PHTALATES-FREE

VEGAN & CRUELTY-FREE

handcrafted in quebec inspired by nature

designed in Montreal and manufactured locally, our products are entirely developed in-house. this process allows us to guarantee flawless quality while supporting local artisans. since our beginnings, we have been proud to contribute to the local economy by handcrafting, in Quebec, durable and carefully formulated products

our commitment to the planet goes beyond words

we believe self-care shouldn’t come at the planet’s expense. that’s why we’ve made sustainability a priority in everything we do

PRODUCT AND PACKAGING

EXPEDITION

PRODUCT AND PACKAGING

amber glass containers

our amber glass containers are made of 50% recycled glass and their lids are made from 55% recycled metal - and of course, everything is recyclable and reusable

100% natural soy wax

soy wax emits 90% less soot and doesn’t increase CO2 levels when burned. it’s also biodegradable, non-GMO, and derived from a renewable resource. soy wax is easily cleaned, making it easy to reuse the jars once the candle is finished

packaging boxes

our product boxes are made of 100% recycled and recyclable kraft cardboard and are produced by a local FSC certified supplier

plastic bottles

products that require a plastic bottle for safety reasons are equally recyclable and reusable

EXPÉDITION

electric deliveries

70% of our deliveries are made by electric trucks, helping to reduce our carbon footprint

expedition boxes

our shipping boxes are made of 80% recycled wood fibers and starch, making them of natural origin and biodegradable in addition to being recyclable and reusable indefinitely

protection materials

the kraft paper used to protect fragile products in packages is 100% recycled and recyclable

 

100% recyclable air cushions are used to replace less eco-friendly bubble wrap

 

our packaging pellets are compostable and biodegradable, made from renewable starch-based bioplastics derived from natural sources like corn and potatoes

invoices

invoices are always sent electronically to minimize paper waste
Banner Image
Banner Image

PINE + CEDAR BARK

OUR SIGNATURE FRAGRANCE

fragrance launched in 2020

best seller for 5 years

Bought by more than 80k customers

SHOP PINE + CEDAR BARK
Savon à main SOJA&CO., au parfum écorce de pin et cèdre, pot ambré réutilisable
Chandelle de cire de soja naturelle SOJA&CO., au parfum écorce de pin et cèdre, pot ambré réutilisable
Diffuseur pour voiture SOJA&CO.,

TESTIMONIALS THATS SAY IT ALL

excellent

4.8

/ 5

trusted by over +2,300 reviews

Car Diffuser | Pine + Cedar Bark

I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars!

Véronique

Hand Soap | Lavender, Sandalwood & Vanilla

The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands.

Julie

Candle | Pine + Cedar Bark

My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it!

Myriam

All Purpose Cleaner | Eucalyptus + Grapefruit

I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :)

Annie-Claude

Shower Steamer Tablets | Eucalyptus

I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower.

Alexandra

Car Diffuser | Pine + Cedar Bark

I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars!

Véronique

Hand Soap | Lavender, Sandalwood & Vanilla

The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands.

Julie

Candle | Pine + Cedar Bark

My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it!

Myriam

All Purpose Cleaner | Eucalyptus + Grapefruit

I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :)

Annie-Claude

Shower Steamer Tablets | Eucalyptus

I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower.

Alexandra

Car Diffuser | Pine + Cedar Bark

I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars!

Véronique

Hand Soap | Lavender, Sandalwood & Vanilla

The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands.

Julie

Candle | Pine + Cedar Bark

My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it!

Myriam

All Purpose Cleaner | Eucalyptus + Grapefruit

I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :)

Annie-Claude

Shower Steamer Tablets | Eucalyptus

I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower.

Alexandra

Car Diffuser | Pine + Cedar Bark

I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars!

Véronique

Hand Soap | Lavender, Sandalwood & Vanilla

The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands.

Julie

Candle | Pine + Cedar Bark

My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it!

Myriam

All Purpose Cleaner | Eucalyptus + Grapefruit

I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :)

Annie-Claude

Shower Steamer Tablets | Eucalyptus

I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower.

Alexandra

Car Diffuser | Pine + Cedar Bark

I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars!

Véronique

Hand Soap | Lavender, Sandalwood & Vanilla

The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands.

Julie

Candle | Pine + Cedar Bark

My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it!

Myriam

All Purpose Cleaner | Eucalyptus + Grapefruit

I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :)

Annie-Claude

Shower Steamer Tablets | Eucalyptus

I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower.

Alexandra

Car Diffuser | Pine + Cedar Bark

I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars! I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars!

Véronique

Hand Soap | Lavender, Sandalwood & Vanilla

The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands. The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands.

Julie

Candle | Pine + Cedar Bark

My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it! My absolute favorite scent—soothing, relaxing, and woody. Noticeable without being overpowering. I always receive compliments when I use it!

Myriam

All Purpose Cleaner | Eucalyptus + Grapefruit

I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :) I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :)

Annie-Claude

Shower Steamer Tablets | Eucalyptus

I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower.

Alexandra

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