The SOJA&CO. Story

The art of setting the mood, 
one fragrance at a time

wellness of the body, 
the heart, and the soul

"these words inspired me to create a business that reflects who I am: a diverse range of products, non-toxic ingredients, unique fragrances, and above all, incredible people. at SOJA&CO., we offer more than just products — we create true wellness essentials for both body and mind"

Laurence Gaudreau-Pépin / CEO

SOJA&CO. was founded in Montreal in 2018

Laurence founded SOJA&CO. in October 2018 with a clear vision: to make the brand a Canadian reference in candles and wellness products. driven by a deep commitment to the environment and local economy, she transformed SOJA&CO. into much more than a woman-owned business. today, it’s a true family-run company, bringing together over 25 team members across various departments — all united by shared values and a passion for quality products

SOJA&CO.'s milestones

October 2018

the beginnings

SOJA&CO. was born from a passion for creating eco-friendly, non-toxic candles — handcrafted in the guest room of my Montreal apartment with people and the planet in mind

November 2018

first pop-up store at Vero Moda

our candles are out in the world for the first time — and the response? love at first scent

March 2019

official incorporation

the enthusiasm keeps growing — and SOJA&CO. officially becomes a company. what started as a gut feeling is now a clear mission

May 2019
moving day

outgrowing my apartment, our small inventory finds a new home in my friend Geneviève’s basement. she takes over production and shipping while I focus on brand development

March 2020

from pandemic to sales explosion

as our cozy candles light up more homes, the logistics get intense — but passion fuels every step

June 2020

a family business

my brother Benjamin officially joins the adventure as a shareholder — SOJA&CO. becomes even more of a heartfelt story

August 2020

first warehouse

from basement beginnings to a full-fledged workspace — production is on the rise

Year 2020

product diversification

we’re expanding our universe with new product lines — hand soaps, essential oils, reed diffusers… always in line with our values

September 2021

pop-up store in Quartier DIX30

SOJA&CO. comes alive at Quartier DIX30 — a sensory space to meet, share, and connect

March 2022

dans l'oeil du dragon (shooting day)

one powerful TV moment that changed everything: boosting our visibility and amplifying our credibility

June 2022

temporary pop-up openings

new touchpoints with our customers, right in the heart of the busiest shopping malls in Quebec (St-Bruno, Carrefour Laval, Alexis Nihon)

January 2023

bigger warehouse

bigger space, bigger dreams. logistics are following the fast-paced rhythm of the brand's momentum

August 2023

now in 300+ Jean Coutu stores

a proud milestone — SOJA&CO. enters Quebec homes through a major retail network

November 2024

Costco Canada collaboration

a key partnership bringing SOJA&CO. to more people — at accessible prices

March 2025

North American presence

SOJA&CO. sets its sights on North America — a growing vision, a wider reach

April 2025

Certified B Corp

a meaningful recognition of the values that guide us — responsibility, ethics, and sustainability

exclusive fragrances, developed with passion

each fragrance, imagined and developed by the SOJA&CO. team, is unique and exclusive. our products highlight complex and refined scents, crafted from plant-based ingredients and free from toxic substances, with top, heart, and base notes worthy of high-end perfumery. our creations follow the guidelines of the IFRA (International Fragrance Association) and are safe for the entire family — even your pets

our «no-no» list

discover why it's essential to avoid the toxic ingredients commonly found in scented products


while our 'no-no list' is much longer, we've highlighted the most concerning ones here to help you make more informed choices — always prioritizing quality, transparency, and safety

LEARN MORE

LEARN MORE

phthalate

chemical used to soften plastic and as a fixative in perfumes, it is linked to hormonal disruptions, reproductive disorders, and developmental problems in children

formaldehyde

preservative commonly used in many products, including perfumes, it is classified as a carcinogen and can cause irritation to the respiratory tract, eyes, and skin

acetaldehyde

chemical compound used as a preservative and as a component in perfumes, also found in cigarette smoke and vehicle emissions. classified as a carcinogen, it can cause irritation to the eyes, nose, and throat

benzene

toxic chemical found in the air and used in various industries, it is classified as a carcinogen and can cause damage to blood cells, the liver, and the kidneys

xylene

solvent used in many products, including perfumes, it can cause headaches, dizziness, nausea, and irritation of the respiratory tract

phthalate

chemical used to soften plastic and as a fixative in perfumes, it is linked to hormonal disruptions, reproductive disorders, and developmental problems in children

formaldehyde

preservative commonly used in many products, including perfumes, it is classified as a carcinogen and can cause irritation to the respiratory tract, eyes, and skin

acetaldehyde

chemical compound used as a preservative and as a component in perfumes, also found in cigarette smoke and vehicle emissions. classified as a carcinogen, it can cause irritation to the eyes, nose, and throat

benzene

toxic chemical found in the air and used in various industries, it is classified as a carcinogen and can cause damage to blood cells, the liver, and the kidneys

xylene

solvent used in many products, including perfumes, it can cause headaches, dizziness, nausea, and irritation of the respiratory tract

acrolein

toxic gas produced during the combustion of organic materials such as tobacco, it is irritating to the eyes, nose, throat, and can cause lung damage

toluene

solvent used in many paints, adhesives, and nail polishes, it can cause headaches, dizziness, nausea, and damage to the central nervous system

GMO

genetically modified organisms, they are often associated with concerns about human health and the environment due to their potential impact on biodiversity and food safety

respiratory sensitizers (H334)

chemical substances that can cause allergic reactions and respiratory issues in sensitive individuals

acrolein

toxic gas produced during the combustion of organic materials such as tobacco, it is irritating to the eyes, nose, throat, and can cause lung damage

toluene

solvent used in many paints, adhesives, and nail polishes, it can cause headaches, dizziness, nausea, and damage to the central nervous system

GMO

genetically modified organisms, they are often associated with concerns about human health and the environment due to their potential impact on biodiversity and food safety

respiratory sensitizers (H334)

substances chimiques qui peuvent provoquer des réactions allergiques et des problèmes respiratoires chez certaines personnes sensibles

crafted with premium, non-toxic ingredients you can trust

while you choose our products, we carefully select the ingredients. whether for candles or any other products we develop, our formulas are always as natural as possible, without ever compromising on quality: 100% natural, non-GMO soy wax, soaps made from organic ingredients, and biodegradable household products

100% natural

soy wax

non-toxic

ingredients

non-GMO &

phtalate-free

vegan &

cruelty-free

100% natural

soy wax

non-toxic

ingredients

non-GMO &

phtalate-free

vegan &

cruelty-free

handcrafted in Quebec
inspired by nature

designed in Montreal and manufactured locally, our products are entirely developed in-house. this process allows us to guarantee flawless quality while supporting local artisans. since our beginnings, we have been proud to contribute to the local economy by handcrafting, in Quebec, durable and carefully formulated products

our commitment to the planet goes beyond words

we believe self-care shouldn’t come at the planet’s expense. that’s why we’ve made sustainability a priority in everything we do

products and packaging

expedition

amber glass containers

our amber glass containers are made of 50% recycled glass and their lids are made from 55% recycled metal - and of course, everything is recyclable and reusable

100% natural soy wax

soy wax emits 90% less soot and doesn’t increase CO2 levels when burned. it’s also biodegradable, non-GMO, and derived from a renewable resource. soy wax is easily cleaned, making it easy to reuse the jars once the candle is finished

expedition boxes

our product boxes are made of 100% recycled and recyclable kraft cardboard and are produced by a local FSC certified supplier

plastic bottles

products that require a plastic bottle for safety reasons are equally recyclable and reusable

expedition

electric deliveries

70% of our deliveries are made by electric trucks, helping to reduce our carbon footprint

expedition boxes

our shipping boxes are made of 80% recycled wood fibers and starch, making them of natural origin and biodegradable in addition to being recyclable and reusable indefinitely

protection materials

the kraft paper used to protect fragile products in packages is 100% recycled and recyclable

 

100% recyclable air cushions are used to replace less eco-friendly bubble wrap

 

our packaging pellets are compostable and biodegradable, made from renewable starch-based bioplastics derived from natural sources like corn and potatoes

invoices

invoices are always sent electronically to minimize paper waste

social impact is part of our mission

we’re proud to give back — supporting local communities, uplifting women-led initiatives, and contributing to causes that matter

Pine Bark + Cedar,

Our signature scent, loved by many

with its warm, woody notes, it comforts and captivates at first breath. a timeless favorite, available across a wide range of products to elevate your everyday rituals

fragrance launched

in 2020

best seller 

since 5 years

purchased by over

80K customers

SHOP PINE + CEDAR BARK

don't take our word for it

Completely in love

Car Diffuser | Pine + Cedar Bark

 I A-DO-RE this product! I get the same little moment of happiness—one I take the time to truly enjoy—every time I step into my car and breathe in that scent. 6 stars!

Véronique

We adore

Liquid Hand Soap | Lavender, Sandalwood & Vanilla

The scent is simply wonderful—I constantly get compliments from my guests. This soap is perfect for the delicate skin on my hands.

Julie

a refined fragrance

Reed Diffuser | Basil, Nectarine & Pink Pepper

The balance between the freshness of basil, the fruity softness of nectarine, and the subtle spicy touch of pink pepper creates an elegant atmosphere. I placed the diffuser in a large room, and the scent is definitely noticeable.

Andréanne

Perfect Candle

Candle | Pine + Cedar Bark

My absolute favorite scent—no hesitation. It's soothing, relaxing, woody, and noticeable without being overpowering. I always get great compliments when I use it!

Myriam

Aromatherapy: I’m in love!

All Purpose Cleaner | Eucalyptus + Grapefruit

I usually buy my cleaning products from big box stores, but now that I’ve tried Soja&Co’s cleaners, there’s no going back. I LOVE the scent and actually look forward to wiping down the counters after meals! The bottle lasts surprisingly long. I also love gifting it—people always have great reactions. :)

Annie-Claude

A little morning indulgence

Shower Steamer Tablets | Eucalyptus

I drop a shower steamer in the morning and it feels even more invigorating than a regular shower. I love the sensation and the scent — it's like being at the spa, right in my own shower. 

Alexandra

SEE FOR YOURSELF — TRY SOJA&CO.

natural & toxin-free

vegan & curelty-free

made in Quebec

99% women's team

eco-friendly